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产品回收再利用是提高资源利用率并减少日益严峻的固体污染物危害的有效手段,其对生态污染现状的改善作用被广泛认可.运用博弈论的方法建立了逆向物流产品回收决策模型,对以纳什博弈,生产商主导,零售商主导和合作博弈为体现形式的四种供应链形态下的零售商产品回收决策进行研究.引入供应链形态作为分析对比依据,模型中充分体现了零售商产品回收中的促销优势,对生产商主导时的差别定价和统一定价策略也进行了对比分析.结果表明零售商主导时能够达到供应链共同利润的最大化,且在供应链中控制力越强所获得的利润及利润份额越大,反之则越小.
Product recycling is an effective way to improve resource utilization and reduce the harms of the increasingly serious solid pollutants, and its role in improving the status quo of ecological pollution is widely accepted.Using game theory to establish the reverse logistics product recycling decision-making model, Nash game, producer-led, retailer-dominated and cooperative game to study retailers’ product recycling decisions in the form of four forms of supply chain.The introduction of supply chain form as the basis for analysis and comparison, the model fully reflects the retailer product recycling , The author also makes a comparative analysis on the differential pricing and the uniform pricing strategy when the manufacturer is dominant.The results show that the retailer can achieve the maximization of the common profit in the supply chain and the stronger control in the supply chain The larger the profit and profit share, the smaller the other.