汶川大地震报道,极大地提升了中国传媒的国际公信力。传媒界应该以此为契机,主动消除以往与外国媒体之间的“刻板印象”。在此基础上,重视突发事件的报道,坚持独立自主的报道立场,构建完善的传播体系,把握好文化的“再嵌入”和“脱域”的平衡,从而提升中国传媒的形象和国际公信力。 Wenchuan Earthquake reported that it has greatly enhanced the international credibility of the Chinese media. The media should take this as an opportunity to take the initiative to eliminate the “stereotype” between the past and the foreign media. On this basis, attention should be paid to the coverage of emergencies, the standpoint of independent reporting, the establishment of a sound communication system, and the balance of culture “re-embedding” and “de-regionalization” so as to enhance the image of China’s media And international credibility.