在过去五年中,显著增长的汽车需求量正在不断改变着中国汽车市场的竞争态势。然而,大部分的注意力被集中在增长预测和供应面的变化上,但是一些微妙的变化正在使OEM 制造商和汽车零售商面临严峻的挑战。中国汽车行业已经非常快地从卖方市场转变为了一个买方市场。事实上,这个转变并不足以令人感到惊讶,真正让人感到惊讶的是这样的转变已经如此快速地展开。2000年中国的购车者只有12个主要车型可供选择。当时的环境对汽车制造商来 In the past five years, significantly increased demand for automobiles is constantly changing the competitive landscape in China’s automobile market. However, most of the attention is focused on growth forecasts and changes in supply side, but some subtle changes are putting OEM manufacturers and auto retailers under serious challenges. China’s auto industry has shifted very quickly from a seller’s market to a buyer’s market. In fact, this shift is not surprising. What really surprised people is that such a shift has started so quickly. In 2000 China’s car buyers only 12 major models to choose from. The environment was for car makers