这是一本写给期刊人、编辑、记者看的书。做了十几年期刊编辑、记者的我,读她的时候感觉真好。这是迄今为止惟一一本“国产化”的、关于期刊策划的专著。书名是《期刊策划导论》,作者:李频。和李频的结缘在《女友》杂志。那是1993年,期刊界正在探讨这本仅用五年时间,月发行量就超过了100万的“《女友》现象”。那时的李频在河南从事报刊编辑工作,而作为获国内首届编辑学硕士学位的他,一直默默地在关注中国期刊的发展,也在积极研究着《女友》为什么能够迅速得到市场认可的外在原因和内在因素。为了掌握第一手资料,他专程来《女友》进行调研,一呆就是整整一个月,这段时间里,他积极参加杂志社编辑例会、业务座谈会,采访一线的编辑、记 This is a book for journalists, editors and reporters. Do more than a decade journal editor, journalist, I feel good when I read her. This is by far the only “home-made” magazine monograph on planning. The title is “Periodical Plans Introduction”, the author: Lee frequency. And Li Fung’s enthrall in “girlfriend” magazine. That was in 1993, journals are exploring this only five years, monthly circulation of more than one million “girlfriend” phenomenon. He was a newspaper editor in Henan at that time, and as the first master’s degree in editing in China, he has been paying close attention to the development of Chinese periodicals and actively studying why his “girlfriend” can be quickly recognized by the market The reasons and the internal factors. In order to grasp the first-hand information, he made a special trip to “girlfriend” to conduct research, stay for a whole month, during this period, he actively participated in editorial regular meetings, business forums, interviews with front-line editors, remember