论文部分内容阅读
奇迹总是在不远处等你,关键看你的观念和策略到不到位所谓“淡季”是相对于旺季而言的, 是指目标消费群体由于受消费习惯影响随季节变化而产生的需求变化。很多产品都有所谓的淡旺季之分,例如饮品、食品、空调、服装等。每年的10月末到次年的3月初,饮料市场进入了消费淡季, 产品销售停滞、现金流量骤减、经销商态度消极等情况会出现。每年的农历八月十五前后,月饼的销售异常火爆,而一旦中秋节过去,月饼便无人过问。服装也是如此,冬装、夏装的界限十分分明。而对于空调而言,夏季是销售热潮,冬季的消费热情则被冷冻。
Miracle always waiting for you not far, the key to your ideas and strategies to the place The so-called “off-season” is relative to the peak season, refers to the target consumer groups due to changes in consumer habits due to seasonal changes in demand changes . Many products have the so-called off season, such as drinks, food, air conditioning, clothing and so on. Every year from the end of October to the beginning of March of the following year, the beverage market has entered the off-season of consumption, the sales of products are stagnant, the cash flow declines, and the dealer's attitude is negative. Every year around the fifteenth day of the lunar calendar, the sale of mooncakes is extremely hot, and once the Mid-Autumn Festival passes, the mooncakes are left unattended. The same is true of clothing, winter, summer clothing is very clear boundaries. As for air conditioners, the sales boom is in summer and the consumption enthusiasm in winter is frozen.