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有幸参与到这次2005中国公关行业生态调查,走访了全国几大城市,接触了各类公关公司高层,并对他们进行了访谈,真实的感受到本土公关公司所面临的诸多困惑和问题。《公关世界》杂志在第五期刊发了调查报告的内容,这里,我们仍然希望把我们调查时的切身感受和大家进行交流、探讨。本土公关公司的出路:咨询 vs 执行仿佛自公关行业引进中国
Fortunate enough to participate in the 2005 China PR industry ecological survey, visited several major cities across the country, contacted all kinds of public relations company executives, and conducted interviews with them, truly feel the local public relations companies are facing many puzzles and problems. In the fifth issue, PR World published a survey report. Here, we still hope to exchange and discuss with everyone about the personal experience of our investigation. Local public relations company’s way out: consulting vs implementation seems to be from the PR industry to introduce China