制度和文化是驱动企业发展的双轮,战略为发展制导,而文化和制度则为战略达成提供软硬支撑。由现代企业的一般管理路径看,在不断变化的内外部环境中寻求动态平衡是制定战略的动因,而基于战略的文化创新和制度调整,则是重拾平衡的关键砝码。现实中,制度易于调整,因其代表了管理的刚性侧面,体现的是基本要求;而文化难于落地,因其代表了管理的柔性侧面,彰显的是价值主张。因此,文化建设往往变成了“喊 System and culture are two rounds of driving the development of the enterprise. The strategy is to guide the development while the culture and system provide hard and soft support for the strategy. Looking at the general management path of modern enterprises, looking for dynamic balance in a constantly changing internal and external environment is the driving force behind the development of the strategy. The cultural innovation and institutional adjustment based on the strategy are the key weights to regain balance. In reality, the system is easy to adjust because it represents the rigid side of management and embodies the basic requirements. However, the culture is hard to come by because it represents the flexible side of management and highlights the value proposition. Therefore, cultural construction often becomes ”shout