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在国外实行市场经济的国家,随着大众体育日益生活化、普遍化,竞技体育逐步商业化、职业化,体育经济已成为人们习以为常的经济现象,体育产业已是国民经济中重要的产业部门之一。体育与企业建立起十分紧密的联系,体育运动借助企业的参与和支持获得源源不断的发展动力,而企业也通过参与体育不断捕捉到新的发展契机。美国体育用品销售1990年达400亿美元,日本1989年达16000亿日元,瑞士体育旅游业是其第三大经济部门。大众体育热带来体育消费热五、六十年代,在西方工业发达国家,随着新技术革命和经济发展,体力劳动时间缩短,收入增加,余暇时间延长,带来了运动不足的“文明病”不断加重,由于精神压力过大和营养不平衡造成的疾病不断上升,对整个社会的经济活动产生深刻的影响。因此,振兴大众体育一度成为这些国家优
In countries where market economy is practiced in foreign countries, as mass sports are becoming more and more popular and popularized, competitive sports are gradually becoming commercialized and professionalized. Sports economy has become a common economic phenomenon, and sports industry has become an important industrial sector in the national economy. one. Sports and enterprises to establish a very close contact, with the participation of sports and enterprises to obtain a steady stream of impetus to development, and enterprises through sports participation continue to capture new opportunities for development. US sportswear sales in 1990 reached 40 billion U.S. dollars in Japan in 1989 to 1.6 trillion yen, and Swiss sports tourism is the third-largest economic sector in the country. Popular sports bring sports heat hot In the fifties and sixties, in the western industrialized countries, with the new technological revolution and economic development, manual labor shorten the time to increase income, spare time, brought the lack of exercise, “civilized disease ”Growing, due to mental stress and nutritional imbalance caused by rising diseases, the economic activities of society as a whole have a profound impact. Therefore, the revitalization of public sports was once the country excellent