论文部分内容阅读
日前,现代广告杂志社和北京师范大学传播效果实验室联合发布了《转型期的中国传媒公信力》调查报告。此次调查是目前对我国传媒公信力的最大规模扫描,涵盖北京、上海、南京等12个城市的各类媒体。此次调查的报纸是全国74家主要综合性日报,除广州地区外,都市类报纸在11个城市中的相对公信力最高。从调查数据来看,除了广州地区最高的《广州日报》是市级党报外,其余11个城市都是市场化的都市报最高,分别是北京的《北京晚报》、上海的《新民晚
Recently, Modern Advertising Magazine and Beijing Normal University Communication Effects Laboratory jointly released a survey report on “the credibility of the Chinese media in transition.” This survey is the largest-scale scan of the credibility of our media at present and covers all kinds of media in 12 cities including Beijing, Shanghai and Nanjing. The survey’s newspapers are the 74 major integrated daily newspapers in the country, with the exception of Guangzhou, where urban newspapers have the highest relative credibility in 11 cities. From the survey data, in addition to Guangzhou’s highest “Guangzhou Daily” is the municipal party newspaper, the remaining 11 cities are the highest market-oriented Metropolis, respectively, Beijing’s Beijing Evening News, Shanghai’s Xinmin Night