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如果你想不出,可以先放一辆汽车在画面中央,然后再想大部分的汽车广告都采用这种方法,无论中外。将汽车作为主画面没有什么错,因为汽车最吸引人的是汽车本身,而不是别的什么,在购车族眼里,汽车就是英雄。问题在于如果只是放一辆汽车在上面,其实真的没什么意思,精彩的文案才能使它显得与众不同。如果没有创意,你很容易把汽车广告做成样本封面,那不如在报纸里夹个单张也许效果更好,而且还省钱。同样放一辆车,如果加一些小改变,就会与众不同,例如加个氧气罩,让你体会它可以达到的高度,或者让骨头的每一节说出 thank you!电视广告也一样,没有创意的汽车奔跑,只是一个30秒的车型介绍。在车
If you can not figure it out, put a car in the center of the screen first and think that most car ads use this method, both at home and abroad. There is nothing wrong with using the car as the main screen, because the car is the most attractive car itself, rather than anything else, in the eyes of car buyers, the car is a hero. The problem is that if just put a car on it, in fact, really meaningless, wonderful copywriting to make it look different. If you do not have ideas, you can easily make a car cover sample sample, it is better to clip a single newspaper may be better, but also save money. Also put a car, if you add some small changes, it will be different, such as adding an oxygen mask, so that you can realize the height it can reach, or let each bone say thank you! The same is true of TV commercials, No creative car running, just a 30 second car introduction. In the car