第一大纪律:不要“自作多情”传统企业更像美女窗下的多情郎,他只顾自作痴情地弹唱小夜曲,而全然不管对方对自己是否有意。以往我们的企业沿用的正是这种经营方法。在那种产品短缺的“卖方市场”条件下,企业的一切经营观都以自我为中心,全凭着这样一个假设:“顾客都是相同的”来做市场,因而所采用的产品开发、定价策略、销售 The first major discipline: Do not “self-made passionate” Traditional enterprises more like the beautiful girl under the window of romance, he only fooling around playing serenade, and regardless of whether the other party on their own intention. In the past our business is using this method of operation. Under the condition of the shortage of “seller’s market”, all the management view of the enterprise is self-centered, all based on the assumption that “the customers are all the same” Product Development, Pricing Strategy, Sales