出版物的个性特色,是决定其市场用途的重要指标,没有它,甚至连上架陈列销售也即铺向市场——真正的“问世”的机会也没有。而出版物所具有的个性特色,从出版业的角度而言,在很大程度上,其实是决定于作为出版物的主体运作者的责任编辑。也许有人会说,出版物的作者更是个性和特色的原创者。这当然没有错误。只是,在出版物横飞的今天,完全由作者自发的“原创”,或许是不能面向“市场”的。起 The personality of a publication is an important indicator of its market use. Without it, there is not even a real chance of “getting out” even when it is put on the shelf to showcase sales. The characteristics of a publication, however, are, to a large extent, largely determined by the editorial board of responsibility as the main actor of the publication in the publishing industry. Some may argue that the author of a publication is more of a creator of character and character. This of course is not wrong. Only in the publication of today, completely spontaneous by the author of “original”, may not be able to face the “market.” Start