论文部分内容阅读
随着电视技术的突飞猛进和受众对电视娱乐节目的认同,电视娱乐节目的内容和形式也日益丰富多彩。但在这丰富多彩的背后,却也潜藏着种种隐患:一、节目内容过度娱乐化,婚恋交友类、才艺竞秀类、情感故事类等娱乐节目成为当前电前娱乐节目中的主流;二、节目形式无创新,各大卫视娱乐节目之间,要么一味模仿国外,要么相互照搬,造成了严重的资源浪费。三、节目价值取向扭曲,一些娱乐节目为了迎合一定的受众群,刻意追求“低俗、庸俗、媚俗”的三俗文化,产生了极为不利的社会影响;四、节目过度娱乐化,造成电视媒介新闻道德及社会责任感的缺失。面对以上的种种隐患,笔者开始了一些新的思考:娱乐节目的社会功能是什么?娱乐节目应该怎样定位?在经济发展突飞猛进的今天,如何打造让观众喜闻乐见并同时具有“娱乐元素”和“道德内涵”的电视娱乐节目?笔者欲从以下几个方面对以上问题进行探讨。
With the rapid development of television technology and audience recognition of television entertainment programs, the contents and forms of television entertainment programs are increasingly colorful. However, behind this rich and colorful, but also hidden all kinds of hidden dangers: First, the program content over-entertainment, dating dating, talent show competing classes, emotional stories and other entertainment programs become the mainstream of the current electric entertainment program; Second, Non-innovative program forms, the major TV entertainment programs, either blindly imitate foreign countries, or copy each other, resulting in a serious waste of resources. Third, the value orientation distortion of the program, some entertainment programs in order to meet a certain audience, the deliberate pursuit of “vulgar, vulgar, kitsch,” the three popular culture, had a very adverse social impact; Fourth, the program over-entertainment, resulting in television Media news Morality and lack of social responsibility. In the face of all these hidden dangers, I started some new thinking: What is the social function of entertainment? How to position entertainment? In the rapid economic development today, how to create the audience loved and at the same time with “entertainment elements” And “moral content ” television entertainment program? I want to explore the above issues from the following aspects.