改变消费心理“微果吧”并不是第一家利用微信卖水果的创业团队,上线前,杨畅和张皓就仔细地研究过中国人民大学的“鲜果盒子”和华中科技大学“WE信水果帮”的经营模式。他们发现,这两家都是先有实体店,再把实体店放到微信上经营。而“微果吧”则采用预订购买方式。采用这种形式,是杨畅和张皓经过调研后确定的方案。杨畅解释,水果是损耗率较高的商品,以香蕉为例,保鲜期较短,一两天后就不太新鲜了,容易坏。而商家会将损耗率算到水果的成本中来,这样水果的价格自然低不 Change the consumer psychology “micro fruit bar ” is not the first entrepreneurial team to use the WeChat to sell fruit, on-line, Yang Chang and Zhang Hao carefully studied the Renmin University of China “fruit box” and Huazhong University of Science and Technology “WE letter fruit to help ” business model. They found that both were first physical stores, and then put the store on WeChat. And “micro-fruit bar ” is to use the booking purchase method. In this form, Yang Chang and Zhang Hao after the investigation to determine the program. Yang Chang explained that the fruit is a higher loss of goods to bananas, for example, a shorter shelf life, a day or two after not too fresh, easily broken. Businesses will calculate the loss rate to the cost of fruit, so that the natural price of fruit is not low