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市场经济的发展,银行服务买方市场的形成,进一步融入全球经济一体化,使我国商业银行面临着日趋激烈的竞争环境。如何从客户的需求出发,以市场为导向,加快培育市场营销理念,全面实施市场营销管理,拓展业务,抢占市场,提高竞争力,争取在激烈的国内外市场竞争中立于不败之地是我国商业银行急待解决的得大问题。
The development of market economy, the formation of the market of buyer service of banking services and further integration into the global economic integration have made our commercial banks face an increasingly fierce competitive environment. How to proceed from customer needs, market-oriented, speed up the cultivation of marketing concepts, the full implementation of marketing management, business development, market seize, improve competitiveness and strive to remain invincible in the fierce domestic and international market competition is our country Commercial banks urgently need to solve the big problem.