在社会经济、科技和信息技术迅猛发展的浪潮下,人的需求、市场的变化和竞争以及市场管理都变得相对复杂和多样,这些内容严重影响着以往适用于较为稳定的企业的组织结构和生产方式,而目标管理能有效满足这种需求。本文主要结合笔者多年工作经验,就企业目标管理执行力重要性与具体实施问题进行了简要分析与讨论。 Under the tide of rapid development of social economy, science and technology and information technology, people’s needs, market changes and competition, and market management have become relatively complex and diverse, which seriously affect the organizational structure and service structure that have been applied to more stable enterprises in the past. Production methods, while the goal of management can effectively meet this demand. This article mainly combines author’s many years of work experience, carries on the brief analysis and discussion to the enterprise goal management execution importance and the concrete implementation question.