最近,中央电视台邀请我为企业做培训指导,在培训期间我就经常听到这样的感叹：企业越来越难经营,广告宣传越来越难做。其实症结很明显：因为市场经济越来越成熟。市场经济成熟的一个最常见的现象就是光靠碰运气、拼勇气成功的少了,各个行业的市场参与者的生存越来越难,巨额投入的广告费打水漂的现象也越来越多了。悟其解惑之道,有一个很重要的解决应对之策——重视战略,广告宣传也不例外。 Recently, CCTV invited me to provide training guidance for enterprises. During the training, I often heard such sighs: Enterprises are getting more and more difficult to operate and advertising is becoming harder and harder to do. In fact, the crux is obvious: Because the market economy is more mature. One of the most common phenomena in a mature market economy is that success depends on luck and courage. It is increasingly difficult for market participants in various industries to survive. The huge investment in advertising costs is also increasing. It’s Understand their solutions, there is a very important solution to the problem - emphasis on strategy, advertising is no exception.