与传统的单边市场交易不同,平台经济具有明显的双边市场特征。定价是双边市场理论的核心问题。利用双边市场理论,从双边市场定价方式、价格结构、定价影响因素、网络外部性等方面探讨双边市场定价,以吸引双边用户参与平台,并合理平衡双边利益关系,从而达到资源的优化配置和利益共享的目的。 Unlike traditional unilateral market transactions, the platform economy has obvious bilateral market characteristics. Pricing is the core issue of bilateral market theory. Bilateral market theory is used to discuss the bilateral market pricing from the pricing methods, price structure, pricing influencing factors and network externalities in order to attract bilateral users to participate in the platform and to strike a balance between the bilateral interest so as to optimize the allocation of resources and interests The purpose of sharing.