学者詹姆·柯林斯长期以来都在研究企业如何迈向卓越之路。有人问他,欲成就卓越企业首先要从什么地方做起?他以多年的研究经验荟萃所得的答案是:“先确定核心意识形态。”核心意识形态包括核心价值观与使命感,企业策略可以随着市场与环境状况而改变,但核心价值观是始终如一 James Collins, a scholar, has long been studying how businesses can move to excellence. Someone asked him how to start an enterprise from where is it going first? His metaphor for many years of research experience is: “First identify the core ideology.” The core ideology includes the core values ​​and mission, corporate strategy can be The market and the environment change, but the core values ​​are the same