在全球化竞争日益加剧的情况下,企业必须更加重视文化的作用,更好的利用文化增强企业的竞争力。在企业文化形成的过程中,企业家,尤其是创建企业的企业家本人,对企业文化的形成起着不可替代的引导作用。本文从趋势科技“4C+T”文化入手,对企业家与企业文化形成之间关系进行辩证的分析,希望能对更多的企业进行企业文化建设起到有益的借鉴作用。 In the increasingly globalized competition, enterprises must pay more attention to the role of culture and make better use of culture to enhance the competitiveness of enterprises. In the process of the formation of enterprise culture, entrepreneurs, especially those who create enterprises, play an irreplaceable guiding role in the formation of corporate culture. This article starts with the trend culture “4C + T ” culture and conducts a dialectical analysis of the relationship between entrepreneurs and the formation of corporate culture, hoping to benefit more enterprises in corporate culture.