成本领先战略是三种通用战略中最清楚明了的一种选择。低成本营销战略是指企业在提供相同的产品或服务时,通过在内部加强成本控制,在研究、开发、生产、销售、服务和广告等领域内把成本降低到最低限度,使成本或费用明显低于行业平均水平或主要竞争对手,从而赢得更高的市场占有率或更高的利润,成为行业中的成本领先者的一种竞争战略。在这种战略的指导下,企业决定成为所在产业中实行低成本生产的厂家。当成本领先的企业的价格相当于或低于其竞争厂商时, Cost leadership strategy is the clearest choice of three common strategies. Low-cost marketing strategy refers to enterprises in the same product or service, by strengthening the internal cost control, research, development, production, sales, service and advertising and other fields to minimize the cost, the cost or cost significantly Below the industry average or major competitors, gaining higher market share or higher profits, becoming a competitive strategy for cost leaders in the industry. Under the guidance of such a strategy, the company decides to become a producer of low-cost production in its industry. When the cost of leading companies at the same or lower prices than its competitors,