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伴随着大众审美能力的越来越高,产品的包装设计越来越难以满足大众的需要。于是便一些包装设计者开始回到传统文化上去,希望能够在五千年的传统文化积淀中找到灵感。于是,包涵传统文化因素的包装设计应运而生。笔者在这里将结合市场需求,谈一谈包装设计过程中传统文化应用的特点和意义,并提出一些运用传统文化因素进行包装设计的技巧,以促进包装设计的发展。
With the increasing aesthetic ability of the public, product packaging design more and more difficult to meet the needs of the public. As a result, some packaging designers began to return to traditional culture, hoping to find inspiration in 5,000 years of traditional culture. As a result, packaging design that embraces traditional cultural elements came into being. Here I will combine the market demand, talk about the characteristics of traditional culture in the process of packaging design and significance, and put forward some of the traditional cultural factors used in packaging design techniques to promote the development of packaging design.