安伯托·艾柯区分了社会中对待媒体的两种主要态度,其中以赫伯特·马尔库塞为代表的“启示录派”认为媒体像启示录一样会带来文化的世界末日;而以马歇尔·麦克卢汉为代表的“综合派”则认为由于媒体引导潮流,文化只能在其影响下被融和。艾柯糅合了两种媒体观,以当时最重要的媒体——电视作为研究对象,展示了当代艺术与“开放”结构之间存在的紧密关系。 Amboio Echo distinguishes two main attitudes toward media in society. The “Apocalypse”, represented by Herbert Marcuse, thinks that the media, like Revelation, will bring about the cultural end of the world ; Whereas the “Comprehensive School” represented by Marshall McLuhan thinks that culture can only be melded under its influence as the media leads the trend. Ai Ke blend of two media view, with the most important media at that time - television as the object of study, shows the close relationship between contemporary art and “open ” structure.