我们进入了一个信息爆炸的时代,消费者每天接触到大量的传播载体:电视、网络、移动端,所见内容繁杂多样,这一环境下的品牌传播,其有效性受到质疑。这么多发声平台、渠道,谁才是主流的声音?品牌是市场竞争的产物,在媒体选择愈加宽泛、传播形式愈加丰富的今天,为什么品牌依旧难以向消费者清晰地传达:“我是谁”?“专注力”稀缺的碎片化时代,2017年央视释放价值威力受众接触媒体习惯的改变,是影响消费者对品牌认知 We entered an era of information explosion, consumers daily exposure to a large number of communication carriers: television, the Internet, mobile terminals, the contents of the complex and diverse, under the environment of brand communication, its validity is questioned. So many voices platforms, channels, who is the mainstream voice? Brand is the product of market competition in the media more broad choice, more forms of communication today, why the brand is still difficult to convey to consumers: “Who am I ”? “ Focus ”Scarce fragmentation era, 2017 CCTV release value of power Audience exposure to media changes in the habits of consumers is the impact on brand awareness