预测出版盈亏预测书刊的出版盈亏,是看书刊按预计的销售方式售出后,有没有出版利润及其程度如何,不是看书刊最终的实现利润如何。这里提到的出版利润(即定价利润),通常是指书刊的销售收入抵偿了生产和销售费用,并缴纳了流转税之后的余额,正数为盈,负数为亏。 Forecasting the profit and loss of publishing and forecasting profits and losses is to look at the sales of books and magazines after they are sold according to the estimated sales methods. The profits and the extent of their profits are not published, not the profits of books and magazines in the end. The published profits (ie, profit from pricing) mentioned here are usually the sales revenue of books and periodicals offsetting the production and sales expenses, and the balance after the turnover tax has been paid. The positive profits and the negative ones are losses.