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随着现代社会的不断发展,广告从最初的“广而告之”阶段,成为今天具有特有的大小画面,强烈的视觉冲击力,卓越的创意构思的一个独立类别、大众喜爱的艺术形式。创造性思维是广告设计的核心,而思维原理则是创作独特的、优秀的作品的潜意识方法。新技术、新材料的出现要求广告设计突破传统的固定模式,打破常规的做法,从多角度多层次去探索新的广告设计形态。在广告设计中运用思维原理去创作,总能产生意想不到的效果。所以,本文就简单的探讨了广告设计与思维原理的联系。
With the continuous development of modern society, advertisements have become an independent category of unique creative images, powerful visual impact, creative ideas today, and popular art forms . Creative thinking is at the core of advertising design, and thinking principles are subconscious ways of creating unique and excellent works. The emergence of new technologies and new materials requires that advertisement design break through the traditional fixed mode, break the conventional practice and explore new forms of advertisement design from multiple perspectives and levels. Using creative thinking in creative design can always produce unexpected results. Therefore, this article briefly discusses the relationship between advertising design and thinking principles.