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自古以来,中国具有悠久的历史文化,丰富而浓厚的历史文化经过几千年的沉淀,形成了当前的泱泱大国,其所产生的文化价值是不可忽视的。在文化层面,书画艺术具有代表性,特别是传统书画艺术,具有浓郁的传统韵味,为实现对中国传统文化的传承与发扬,可将传统书画艺术应用到现代酒包装设计之中,强调古今元素的有效结合,利于增强现代酒包装的感染力与魅力值。对此,本文就书画艺术在现代酒包装设计中的应用展开分析与研究。
Since ancient times, China has a long history and culture. The rich and profound history and culture, after thousands of years of sedimentation, have formed the current great power and the cultural values it generates can not be ignored. At the cultural level, the art of calligraphy and painting is representative, especially traditional calligraphy and painting. It has rich traditional charm. In order to realize the inheritance and development of Chinese traditional culture, traditional calligraphy and painting can be applied to the design of modern wine packaging, emphasizing the ancient and modern elements The combination of effective, will help enhance the appeal of modern wine packaging value and charm. In this regard, this article on the art of calligraphy and painting in the modern wine packaging design analysis and research.