一、外资并购频繁从上世纪90年代至今,外资收购中国民族品牌事件数不胜数,而被收购的民族品牌大多数都失去了当年的风采,要么被人们遗忘,要么市场份额日渐萎缩。1990年,上海家化与庄臣合资,“美加净”商标被搁置。失去名牌商标的上海家化业绩骤然下滑,年销售额从 I. Foreign M & A Frequent Since the 90s of last century, there have been numerous foreign brand acquisitions of Chinese national brands. Most of the acquired national brands have lost their style of the year or been forgotten or their market share has been shrinking. In 1990, Shanghai Jahwa joint venture with SC Johnson, “the United States and Canada Net ” trademark was shelved. The loss of brand-name Shanghai Jiahua sudden drop in performance, annual sales from