美国人为“卡迪拉克”而骄傲,日本人为“丰田”而自豪,德国人更以“奔驰”而不可一世。我们中国人难道可以大度到不要这种骄傲与自豪吗? 我认为,名牌象征着产品的信誉和质量,象征着企业的素质和形象,象征着企业的市场拥有和发展后劲。名牌是企业巨大的无形资产,创名牌是企业最高层次的经营活动。 但是,作为企业家,我不能仅仅认为 The Americans are proud of Cadillac, the Japanese are proud of “Toyota”, and the Germans are more “benchmark” than they are. Can we Chinese people be generous enough not to be proud and proud of this? I think that the brand name symbolizes the product’s reputation and quality, symbolizes the company’s quality and image, and symbolizes the company’s market ownership and development potential. Brand name is a huge intangible asset of a company. Creating a name brand is the highest level of business activities of the company. However, as an entrepreneur, I can’t just think