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广告人才的话题几乎每年都要讨论几番,行业无论怎么转型、怎么提档升级,都绕不过人才。毋容置疑,广告人才是行业发展的根本。但是现实情况如何?名校培养的广告专业人才投身广告一线的有几个?高校的老师大多希望自己的学生去知名的甲方或著名媒体机构,长此以往,广告行业的主体——代理公司将越来越处于弱势地位,何谈智慧服务价值提升?
Talent topics almost every year to discuss several times, no matter how the industry restructuring, how to upgrade the file, but around the talent. There is no doubt that advertising talent is the fundamental development of the industry. But the reality? How many elite advertising professionals to join the advertising frontline? University teachers most want their students to the well-known Party A or well-known media agencies, the long run, the advertising industry’s main agent will be more and more The more disadvantaged, why talk about the value of wisdom services?