广告是一门艺术。既然是艺术,那就要有创意,在“创”字上多动脑筋,赋予广告以哲理味、人情味、幽默味。公益广告也不例外。公益广告的目的不是为了推销商品,而是旨在推销某种观念、某种形象、某种道德规范,其主要作用是规范行为、引导价值和塑造自身在社会公众心目中 Advertising is an art. Since it is art, it should be creative, more creative in the word “create”, to give the advertising philosophical, humane, humorous. Public service ads are no exception. The purpose of public service ads is not to sell goods, but to promote a certain concept, a certain image, a certain ethics, its main role is to regulate behavior, guide the value and shape themselves in the public opinion