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四年一届的奥运会历来都是各家媒体的必争之地。今年的伦敦奥运会,不论是传统媒体还是新媒体,都卯足了劲,希望通过奥运报道的出色表现,提高媒体自身的知名度和品牌影响力。上海广播电视台(SMG)旗下的看看新闻网(www.kankanews.com),依托SMG强大的内容资源,并与电视新闻中心具有深入的网台互动,这次是首次参与奥运会报道,当然也不甘示弱。
The Olympic Games, which has been held every four years, has always been a must for various media. This year’s London Olympic Games, both traditional media and new media, are mustering strength and hope that through the excellent performance of the Olympic Games, the media’s own visibility and brand influence will be enhanced. Shanghai Radio and Television (SMG) look at the news network (www.kankanews.com), relying on SMG powerful content resources, and television news centers have in-depth network interaction, this is the first time to participate in the Olympic Games reports, of course, unwilling Show weak.