实体店在互联网时代无法进行更大范围传播的劣势,会随着个人商圈的形成被逐渐消除。在传统零售业一直有商圈一说,商圈由核心商业圈、次级商业圈和边缘商业圈构成。核心商业圈是离商店最近、顾客密度最高的地方,约占商店顾客的50%～80%。次级商圈是指位于核心商圈外围的商圈,辐射半径范围一般在3～5公里左右,次级商圈内15%～25%的消费将在本商业区内实现,即商业物 The disadvantage that physical stores can not spread more widely in the Internet era will be gradually eliminated with the formation of individual shopping malls. In the traditional retail industry has been a business district that the business district by the core business circle, the secondary business circle and the marginal business circle. The core business circle is the nearest store, the highest customer density, accounting for about 50% to 80% of shoppers. The secondary shopping district refers to the shopping district located on the periphery of the core shopping district. The radiation radius is generally in the range of 3 to 5 kilometers. The consumption of 15% to 25% in the secondary shopping district will be realized in this commercial district, namely commercial goods