互联网由于即时性、互动性、开放性的特点,丰富多彩的应用形式,使其逐渐成为反映民情民意的重要方式。网络舆情对城市的社会管理和信息管控发挥着越来越大的影响力。政府在城市管理中提高对网络舆情全面掌控的能力,建立完善顺畅的信息运作体系,有利于政府在城市管理中快速反应,及时调整政策,避免或及时处理突发性社会事件。 Due to the features of instantaneity, interactivity and openness, the rich and colorful application form of the Internet has gradually become an important way to reflect the public opinion and public opinions. Internet public opinion on the city’s social management and information control play more and more influence. The government improves the overall control over online public opinion in urban management and establishes a sound and smooth system of information operation, which is conducive to rapid government response in urban management and timely adjustment of policies to avoid or promptly handle unexpected social events.