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为提高产品族的设计识别性及目标开发人群的针对性,丰富产品族架构前端的创意设计研究,文章从族群文化的视角作为切入点,采用类比研究方法,研究族群与产品族的对应关系、族群文化同产品族设计识别的关系,以及基于族群文化的产品族设计识别方法。得出了族群与产品族间的平台和元素的对应关系;族群文化对产品族设计识别的推动作用;结合企业识别理论,基于族群文化的三个层次构建了产品族设计识别方法。
In order to improve the design recognition of the product family and the targeting of the target group, this paper enriches the research on the creative design of the front-end of the product family architecture. Starting from the perspective of ethnic culture, this paper uses the analogy research method to study the correspondence between ethnic groups and product families, The relationship between ethnic culture and product family design identification, and the product family design identification method based on ethnic culture. The corresponding relationship between ethnic groups and product platforms and elements was derived. Ethnic culture promoted the design and recognition of product families. Combined with the theory of enterprise identification, a product family design identification method was constructed based on the three levels of ethnic culture.