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高职院校标志设计课程的培养目标是以市场需求为导向,为社会培养优秀的标志设计专业人才。文章通过对学生标志设计作业和毕业后设计作品的跟踪分析,发现当前高职院校标志设计课程在常规和传统的教学中存在一些问题,提出授课教师需根据学生的知识结构构建课程体系、实训教学要递进地开发学生的创意思维、设计美学融入课程教学等观点。
The training goal of the logo design course of higher vocational colleges is to guide the market demand and cultivate excellent logo design professionals for the society. After tracking and analyzing the student logo design work and the post-graduate design work, the article finds that there are some problems in the conventional and traditional teaching of the logo design course in the vocational colleges. It is suggested that the teacher should construct the curriculum system according to the student’s knowledge structure. Training teaching should progressively develop students’ creative thinking, design aesthetics into curriculum teaching and other points of view.