澳门五星卫视(以下简称五星卫视)正是以“大中华区电视传媒”的面目受到海外基金追捧,但公司总裁兼首席执行官刘扬却大谈“传媒+商业+投资银行”的“杂交”概念:“千万不要把传媒当成一个封闭的产业,这是一个杂交的时代。”这就是说,虽然五星卫视的传媒业务目前还不能带来很好收益,但它是嫁接厂商与用户的桥梁,两边都是商业机会。 在生物学上,“杂交”是优良品种 Macau Five Star TV is sought after by overseas funds in the face of “Greater China Television Media.” However, Liu Yang, the president and CEO of the company, talked about “hybridization” of “media + commercial + investment banking.” However, Concept: “Do not think of the media as a closed industry, this is a hybrid era.” That is to say, although the five-star TV media business is not yet a good revenue, but it is a bridge between manufacturers and users Both sides are business opportunities. In biology, “hybridization” is a fine breed