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去年底,工商信息报从她的8万多读者中选骋了181名“特约读者”,并向每个特约读者赠阅今年全年报纸一份。这件事在读者中引起了强烈反响,不少读者说,报社把编者和读者的距离拉得更近了,心贴得更紧了。报纸的服务对象是读者。尊重读者的意志,满足读者的需要,是办报的立足点。要了解读者意愿的方法很多。聘请“特约读者”的办法,就象一条纽带一样把编辑部同广大读者连接起来。“特约
At the end of last year, Business Daily selected 181 “special readers” of her more than 80,000 readers and presented each of its special readers with a full year’s newspaper this year. This incident has aroused strong repercussions among the readers. Many readers said that the newspaper magazine has brought the editors and readers closer together. Newspaper is the target audience. Respect the reader’s will to meet the needs of readers is the foothold of the newspaper. There are many ways to understand the wishes of readers. Hiring “special readers” approach, like a link to the editorial department with the majority of readers connected. Special