通过4个案例的介绍,可以发现,与传统的大众促销相比,分众式促销具有以下优点。第一,目标集中传统的大众促销方式针对的是广泛的消费者,不但不能有效区分真正的目标消费者,而且更不能区分细分后的目标消费者。分众促销 Through the introduction of four cases, it can be found that, compared with the traditional public promotions, Focus-based promotions have the following advantages. First, the target-focused traditional mass-marketing approach is aimed at a wide range of consumers, not only failing to effectively distinguish between genuine target consumers, but also fail to differentiate between subdivided target consumers. Focus promotion