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本文以T恤衫为例,对T恤衫进行了品牌企划分析。通过问卷调查,分析了大学生的心理,从性别角度、结构特征、持续时间、使用场合、年龄角度、接受程度6个风格角度,运用平均值分析得出了大学生对T恤衫的偏爱风格;并根据大学生对T恤衫的款式、色彩、面料等的喜好需求,设计出一款他们理想的T恤衫。最后从T恤衫畅销和长销品的组合搭配、销售策略、陈列销售战略等多个方面对T恤品牌进行了品牌策划。
In this paper, T-shirts, for example, T-shirts brand planning analysis. Through the questionnaire survey, the undergraduates ’psychology was analyzed, and the college students’ preference style for T-shirts was derived from the six styles of perspectives of gender, structure, duration, use, age, and acceptance. Students on the T-shirt style, color, fabric and other needs of the favorite, to design a their ideal T-shirt. Finally, from T-shirt selling and long-selling combination of goods, sales strategy, display sales strategy and other aspects of the T-shirt brand brand planning.