正如每一个原始部落都拥有支配其成员行为的图腾和戒律一样,每一个企业都拥有一套价值观念、信条和行为模式,它们在很大程度上决定了其成员对周围环境的认识和反应,从而影响着他们的行为方式。这些价值观念、信条及行为模式就是企业文化。与人们的性格类似,不同的企业往往具有不同的文化,如,IBM公司被认为是保守的、严谨的;而Intel公司则被认为是富于创新的和灵活的。 Just as every primitive tribe has its own totem and commandment that governs its members 'behavior, every enterprise has a set of values, creeds and patterns of conduct that largely determine the members' perceptions and reactions to the surrounding environment, Thus affecting their behavior. These values, beliefs and behavior patterns are corporate cultures. Similar to people's personalities, different businesses often have different cultures, for example, IBM is considered conservative and rigorous; while Intel is considered innovative and flexible.