在蜀道申遗和蜀道旅游资源即将全球化的背景下,蜀道旅游翻译将必成为申遗过程中重要信息传播媒介。深入了解和分析蜀道旅游翻译与蜀道申遗旅游活动的关系,对蜀道申遗成功及申遗后成为世界级旅游品牌带动旅游活动具有重要意义。文章以旅游活动中的旅游动机、旅游目的地、旅游者满意度三个旅游经济刺激因素构建起蜀道旅游翻译对蜀道申遗的意义探讨。以促进旅游经济发展为目的,通过蜀道文化旅游翻译达到更好促进蜀道旅游资源的经济活动,全力激发潜在外国旅游者对蜀道旅游的动机,实现蜀道申遗后旅游经济全球化发展。 Under the background of the immigration of Shudao adventures and the tourism resources of Shudao going global, the tourism translation of Shudao will surely become an important information medium in the process of admissions. Deep understanding and analysis of the relationship between the travel translation of Shudao and the travel activities of Shudao is of great significance to the success of the application of Shudao and its application as a world-class tourism brand to promote tourism. This essay tries to establish the significance of the tourism translation of Shudao to the relics of Shudao based on the three tourist economic stimulus factors of tourism motivation, tourist destination and tourist satisfaction. In order to promote the development of tourism economy, Shudao cultural tourism translation can achieve the economic activities that better promote the tourism resources of Shudao, stimulate the potential foreign tourists’ motivation to travel in Shudao, and realize the globalization of tourism economy after the application of Shudao .