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本文基于284份南京本地居民和外地游客的问卷调查数据,重点分析消费者的对于南京明城墙的旅游意愿、旅游偏好、对城墙旅游开发方式的认可度及对明城墙申遗的态度,并据此提出设计特色城墙产品、分段开发城墙、提高城墙修复工艺和加强旅游营销推广的建议,以期推动南京明城墙风光带保护与旅游开发,促进明城墙申遗进程。
Based on the survey data of 284 Nanjing residents and foreign tourists, this paper focuses on the consumer’s willingness to travel, the preference for tourism, the recognition of the development of the city wall and the inscription on the wall of the Ming City Wall. According to the questionnaire survey, This proposed design features city wall products, the development of wall segments, improve the city wall repair technology and tourism marketing recommendations to promote, with a view to promote Nanjing Ming City wall with the protection of tourism and tourism development, and promote the Ming City wall inscription process.