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随着全球经济一体化的发展,信息技术已经全面普及,社会迎来信息一体化。在社会化媒体环境下,微博成为当下的媒体主流,充满着无限的发展机遇,但同时也面临着严峻挑战;广播电台也在社会化媒体环境下逐步转变内容生产和信息传播方式,打造电台的品牌形象。广播与微博的互动全面融入到了人们的日常生活,并且以全方位的形式为人们带来更多的交流渠道。但广播与微博的互动也存在着一些问题,良好环境的创造,需要传媒机构的思维创新和相关人员素质的提高。本文将对社会化媒体环境下的广播与微博互动做初步探讨。
With the development of global economic integration, information technology has been fully popularized and society has ushered in the integration of information. In a social media environment, weibo has become the current media mainstream, full of immense opportunities for development, but at the same time, it faces severe challenges. Radio stations have also gradually transformed their content production and information dissemination methods under the social media environment to create radio stations The brand image The interaction between radio and Weibo has fully integrated into people’s daily life and brought more communication channels to people in all aspects. However, there are also some problems in the interaction between radio and Weibo. The creation of a good environment requires the innovation of the thinking of media organizations and the improvement of the quality of relevant personnel. This article will make a preliminary discussion of the interaction between broadcasting and Weibo in a social media environment.