With the development of commercial economy, advertising plays an important role in modern life. The success of the adver......

本文从认知语用学的角度出发,依据D.Sperber和D.Wilson提出的关联理论,运用大量实例,探讨广告双关语这一有效的注意力吸引策略是如......

The purpose of advertising is to sell products to consumers, so the manufactures establish a kind of good interpersonal ......

广告,这种文体自从出现并经过多年的发展,已经形成自己独特的模式和特征.最近几年,一种新形式的英文"征友"广告"Seeking partner"......