广告在现代经济和社会生活中起着非常重要的作用.本文主要运用语用理论、会话理论等探讨广告语言中语用预设的特点和功能,揭示了广......

Based on the Relevance Theory established by Sperber ＆ Wilson, this paper sets out to look into the persuasive power in a......

The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this ai......