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Electronic commerce or e-commerce is a very important aspect of buying goods online or over the internet.In 2018,e-commerce represents 610 million users in China alone with a digital buyer rate close to 45% of the total population.This study aims to offer an alternative to e-commerce visual aspects that primarily display 2D imaging to 3D modelling previews.3D modelling offers great advantages by its ability to observe the desired product on the third dimension.This means that users can not only zoom the product in and out,but also continuously rotate around the product and look at all angles.In this paper,there is quantitative analysis on 3D imaging software against 2D imaging to observe the difference in purchasing behavior.The two products listed on this experiment are toothbrush and phone stand.To test the hypothesis,the participants are separated into three sample groups,one group will observe only 3D model for toothbrush but 2D for phone stand,the second group vice versa.The final group observes 3D model to supplement the findings of the data.The hypothesis compares the amount of people who decided to purchase each product and whether they looked at 3D modelling or 2D images.The other hypothesis compares the duration survey participants spent looking at the product to analyze their interest’s level on 3D modelling and whether it has an impact towards the purchase.The results of the hypothesis delivered confirmation that 3D modelling does have an impact towards sales made for the phone stand product.Although the toothbrush 3D product did offer inconclusive results towards direct sales,it became significant as customers that decided to purchase 3D toothbrush spent longer periods of time than customers that decided to purchase from observing 2D images.Furthermore,the additional study conducted after the experiment took place via questionnaires delivered solid results that most of the survey participants agreed with the benefits of 3D modelling over 2D images.Also,most of the participants even go to as far as recommending 3D modelling on ecommerce platforms after exposure to my experiment.