面对日益复杂的媒体环境,我们该怎么办?我想从一个从事品牌管理实践主体的角度来谈一谈洋河品牌建设的几点思考。思考一:收视率不应成为电视媒体取舍的标准。事实上对于这个问题,我觉得可以把它比方成买西瓜,就是你去买西瓜,不会仅仅因为这个西瓜大就觉得一 In the face of increasingly complex media environment, what should we do? I would like to talk about a brand management practice from a point of view Yanghe brand building thinking. One thought: ratings should not be the standard choice of the television media. In fact, for this problem, I think it can be like to buy watermelon, that is, you buy watermelon, not just because of this watermelon big think