品牌的创新是互联网时代传播行业热议的话题。那些曾让人们耳熟能详的众多品牌,在时代变化和传播环境变革进程中衰落甚至消失,令人唏嘘,也让人深思。时代在变,环境在变,品牌的内涵也会变,如何让一个品牌能长久保持其知名度和影响力,并且历久弥新,企业、营销和传播行业在进行新的尝试,品牌年轻化就是其中重要的营销和传播策略之一。品牌年轻化,是指在品牌的营销和传播进程中,重视年轻人的思维,了解其所思所想,所作所为。一句话,就是处处为年轻人着想。 Brand innovation is the hot topic in the Internet age communication industry. Those brands that once made people familiar with each other are declining or even disappearing in the process of changes in the times and in the process of communication environment change. It is very sad and thought-provoking. Time is changing, the environment is changing, the connotation of the brand will change, how to make a brand long-term to maintain its visibility and influence, and timeless, business, marketing and communications industry in the new attempt, brand rejuvenation is one One of the important marketing and communication strategies. Brand rejuvenation refers to the brand marketing and communication process, the importance of young people’s thinking, understand what they think and do. A word, that is everywhere for young people.