领导公关的一个重要任务是有效塑造领导公关形象。领导者的公关形象既是他个人素质和能力的外在表现,又代表着他所在的领导班子、组织、团体的整体形象。良好的领导公关形象,有利于提高领导有效性,而领导者的美好形象不会自动树立,需要正确导向、精心设计、适度包装和恰当展示。 An important task of public relations leadership is to effectively shape the image of the leadership of public relations. The public relations image of the leader is not only an external manifestation of his personal qualities and abilities, but also represents the overall image of the leadership, organization and group in which he is located. A good leadership PR image helps to improve the effectiveness of leadership. The good image of the leader will not be established automatically. It needs to be correctly oriented, carefully designed, appropriately packaged and properly displayed.